3 Ways To Keep Your Communication Short Without Losing Impact

Keeping your communication short comes with a risk: reduced impact.

This happens when your message is incomplete, lacks direction, or has no clear purpose.

The result is a brief statement with shallow value and drives no real change.

Young leader, if you want to communicate effectively, you need to keep your communication short but also maximize its impact.

Here are 3 elements your communication needs to do that.

1. Have an overarching main point

Give them one thing to take home.

You may 3, 5, 7, even 10 subpoints (depending on what the situation calls for), but you need one main point.

Having a single main point strings together everything you’re going to say. It creates this clear path for your listeners to follow.

All subpoints, examples, and illustrations should reinforce the main point.

To keep it short and maximize impact, have one overarching main point.

2. Focus on value

What is the value of your message? How can your listeners benefit from what you’re saying? Focus on that.

Effective and impactful communication is always other-centered.

So be clear about how your message adds value to your listeners. Maybe it will solve a problem that they have. Maybe it will improve their life in some way. Whatever it is, highlight that.

To keep your communication short and maximize impact, focus on value.


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3. Have a specific call to action

Always call your listeners to action.

Effective and impactful communication always leads to behavioral change. Something tangible needs to happen in the lives of your listeners. Otherwise, it’s just emotion without any real impact.

To do that, you need to get them to do something with what they just heard from you. Even if it’s simply to “think about it.”

To keep your communication short and maximize impact, have one specific call to action.

Here’s the gist…

Keeping your communication short, when done poorly, can reduce the impact of your message.

Young leader, if you want to communicate effectively, you need to keep your communication short but also maximize its impact.

To do that, you must:

  1. Have an overarching main point
  2. Focus on value
  3. Have a specific call to action

The next time you need to keep your communication short, have these 3 elements clearly defined. You’ll avoid shallow statements that drive no real change. And you’ll present your message in a clear and impactful way.

Photo by whereslugo on Unsplash


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