3 Ways to Communicate “Why” That Empowers and Inspires

You’re giving your team instructions but they just don’t seem to get it! They’re not as motivated and passionate as you would like them to be. And you wonder why they don’t see things the way you do.

A possible reason for this is that you’re communicating the What and the How, but you’re not communicating the Why. And if you are, maybe it’s not being heard.

And this is a problem! Why is the most important question you need to answer and communicate.

Here are 3 ways you can effectively communicate Why that will motivate and empower your team.

1. Show them what winning looks like

There is an inner child in all of us that loves to play games. I know a few people who would race me up a mall escalator just for the sake of it.

People are generally competitive. They like to win.

In order to motivate and inspire them, paint your Why as a game with a very clear picture of victory. This will awaken their inner competitiveness and they’ll actually enjoy the pursuit of your goals.

If you wanna communicate the Why effectively, paint for your team a vivid picture of what winning looks like.

2. Emphasize how it adds value to others

The most powerful Whys are those centered on others.

Compare a tiny non-profit whose mission is to cure malaria globally VS a billion-dollar corporation that sells wearable technology. Which would inspire you more? Chances are, it’s the tiny non-profit.

The reason for this is that we are more inspired by selfless acts of service towards others.

So if you want to communicate your Why effectively, emphasize how it adds value to others.

3. Make it bigger than life

An inspiring Why is one that carries on even after you’re gone. Even after you’ve left the company or organization. Even when the founder is no longer alive.

A Why that is bigger than life tells your team that they are serving something beyond just themselves. That their work has value that will outlast them. That they are making an impact that will ripple outward eternally. This is severely empowering.

If you want to communicate your Why effectively, make it bigger than life.

Here’s the gist…

Why is the most important question you need to answer. It has to be at the center of your What and How.

Here are 3 ways you can communicate Why that will empower and inspire your team:

  1. Show them what winning looks like
  2. Emphasize how it adds value to others
  3. Make it bigger than life

Do this and you will communicate better. You will empower your team. And you will motivate those around you.

Do you know anyone who needs to read this? Share it with them!

Photo by ÉMILE SÉGUIN ?? on Unsplash


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