3 Questions You Need To Answer For Your Audience

You’ve got a message that you believe people need to hear. But the problem is, they’re not listening!

And if they’re not listening, no matter how important your message is, it won’t make an impact.

Young leader, to get them to listen, you need to answer 3 questions for your audience: What, Why, and How.

Let’s take a closer look.

1. What is this person trying to tell me?

Clarity is absolutely essential! Have a clear point and support it with clear structure.

Because no matter how important your message is, if it’s not clear to the audience what you’re trying to say, they’ll tune you out.

You see, boredom is not your biggest enemy. Your biggest enemy is lack of clarity. Confusing your audience is the fastest way to lose their attention.

The first thing you need to answer for your audience is “What is this person trying to tell me?”

2. Why should this matter to me?

“How will this add value to me? How will this help me? How will this help me help others? How will this solve my problem? How will this improve my life?”

Your audience needs to know what the value of your message is to them.

Because you can talk about saving the Earth but if nobody thinks that it matters to them or that it adds value to them, no one will pay attention.

The second thing you need to answer for your audience is “Why should this matter to me?”

3. How do I put this into action?

“Now what? What do I do about this?”

Call them to action! Many communicators shortchange their audience by not calling them to action.

Tell your audience what they need to do. Tell them what action they need to take to benefit from the value you just promised them. Because nothing will happen for your audience until they act upon your message.

The third thing you need to answer for your audience is “How do I put this into action?”

Here’s the gist…

If you can’t get your audience to listen to your message, you’re not gonna make the impact you want to make.

Young leader, to get them to listen, you need to answer 3 questions for your audience:

  1. What is this person trying to tell me?
  2. Why should this matter to me?
  3. How do I put this into action?

When crafting your message, be sure that you answer these questions. You will avoid confusing your audience. You will keep their attention. And you will communicate better.

Photo by eric anada from Pexels


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