You’re standing in front of an audience and you don’t feel qualified. You don’t feel that you have the confidence, eloquence, and charisma to effectively say what you need to say.
When you start feeling this way, focus instead on the value of your message. Is your message worth sharing? Do you believe that your message will add value to your audience?
Because this is what separates effective communicators from ineffective communicators. It’s not confidence, eloquence, or charisma.
It’s having a message that adds value to others.
Here are 3 elements you need to incorporation into your message so that it adds value to your audience — whether that’s an audience of thousands or an audience of one.
1. Make your audience feel understood
In order to get your audience to embrace your message, they need to feel that it applies to them.
If they don’t feel that it applies to them, they’ll tune you out. You’re not relevant. They won’t think you have the answer to their problem. And if you don’t have the answer to their problem, then they won’t think you have anything worth saying.
But if you’re able to identify their problem, then they’re more likely to listen to what you have to say. They’re going to think, “This person gets me. Maybe they have the answer.”
If you want to add value, make your audience feel understood.
2. Address a problem your audience has
The true value of your message doesn’t come from simply identifying you audience’s problem. It comes from helping them solve that problem.
When you’re crafting your message, always come back to the question “Will this help my audience solve their problem?”
Because if it doesn’t help them solve their problem, then it won’t add the kind of value your audience is looking for. And if it’s not value your audience is looking for, nothing substantial is gonna happen.
To add value to your audience, address a problem that they have and help them solve it.
3. Call your audience to action
Value-adding messages always turn learning into action. Learning without action does not amount to very much.
Call them to action, even if that call-to-action is simply to “think about it.”
Because the value of a message doesn’t come from mere information. True value comes from transformation. So challenge your audience to do something that will transform their situation — even in small ways.
To add value to your audience, call them to action.
Here’s the gist…
Effective communication doesn’t come from confidence, eloquence, or charisma. It comes from having something worth saying. It comes from having a message that adds value.
Here are 3 ways you can add value to your audience — whether it’s an audience of thousands or an audience of one:
- Make your audience feel understood
- Address a problem your audience has
- Call your audience to action
Whether you’re sitting at a coffee shop with a friend, or at a meeting with your team, or standing on a stage, incorporate these 3 things into every message. It will help you add true value to your audience.
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